Timing – The Key To Exploding Your Blog Traffic Is Timing Your Blog Posts.

Timing – The Key To Exploding Your Blog Traffic Is Timing Your Blog Posts.

Few days ago, I was writing a blog post promoting different kinds of music equipments! A week after that, that blog post received only 10 comments. But I have noticed that there are times when I write a new blog post and receive 76 comments instead of 10. It is the same message, the same music equipment, but how could there be such a big gap between the response rates of those two posts?

I quickly scoured through the net, trying to find an answer, until one day I stumbled across one term: "response rate". Have you ever heard about this term? To put it simply, response rate is the likelihood of your readers performing the type of action you want them to do.

My study solidifies my opinion that the timing difference has a great impact on the response rate of my blog post. Actually it is not a new concept in the marketing world. Marketers and entrepreneurs have learned since a long time ago that the ads they put on Monday will get different response from Saturday.

Let's discuss the different timing elements that you can use to maximize your blog's response rates:

Timing Element No 1 – Avoid Public Holidays

Publishing content on public holidays…I would say that is just crazy! With modern life already being too hectic, public holiday is like an oasis in the middle of a desert. Everybody wants to go out, play with their friends or loved ones and that means nobody will read your post. So avoid publishing content on public holidays! Instead, use those days to prepare yourself with hectic tasks that you would be having once the holiday over.

Timing Element No 2 – Wednesday Is Better Than Monday

Scientific research has proven that putting ads on Monday is a useless effort. People are usually very busy on a Sunday, with a lot of meetings, tasks and negotiations to do. This is the reason why advertising rate is much lower on Sunday.

The same principle also applies to your blog. On the same token, Wednesday is the best day of the week for publishing content on your blog, because you will usually get the highest response rate on this day. The reason behind this is that people have much more free time on Wednesday compared to Sunday but compared to the weekends, they are still in a working mode on Wednesday.

Timing Element No 3 – Avoid Bombarding Your Readers

There is an old adage that "less is better". That can be applied to blog as well. I remember subscribing to one blog which was about soccer. At the beginning it was fun, but soon the blog drove me crazy with a new update almost every 2 hours!

Remember that your readers have a life outside the realm of internet, so don't drive them crazy by bombarding them with too many posts at a time. Generally speaking, just two posts per week are enough.